Why do some people see numbers and get the idea of it immediately while others just look away?


 Lately I have partnered up with a dear colleague and friend of mine, Linda C. Gross in a joint venture named “nondatapeeps.com”.

We are going to tackle this issue in a few ways. We want to assist those who thrive from data to present their important findings and insights with those of us who just go numb as soon as an Excel sheet is presented.

Combining our left and right brains, science and our love for good presentations, we created this website that will include articles, curated content on improving data storytelling skills, recordings of our webinars, masterclasses and many other useful resources.


The first article we wrote together discusses the difference between what we call “Data peeps” and “Non-Data peeps”.


Here is a short post, taken from the article.

Talk to a North American about football, and they will immediately have a mental image of helmets, shoulder pads and pigskin. Talk to a European or someone from Latin America, and they will have a different mental picture. Ask either to describe a game, and it might sound remarkably similar.

Now, let's talk about the 'game' of business. How about showing a presentation slide full of data to a boardroom full of analysts, managers, and VPs. Some will look and say, "wow, that's interesting." Others will look and immediately start drifting off somewhere else … intriguing again, why the difference? This time – it's not a cultural difference. There is something else at work – how the human brain functions.

Science proves we have a more dominant side of the brain for processing information. This explains why some people (left-brainers) immediately see patterns in numbers and swim comfortably in a sea of data while others (right-brainers) go numb and start drowning in the same sea.

Our question is what happens when left-brainers need to present their data, analysis, and findings to right-brainers? And even worse – what happens when right-brainers need to understand, assess, and utilize that information because they are the decision-makers?

For more information read our article